Who Owns AI-Drafted Articles, and How to Leave
The short answer on who owns AI-generated content: you do
If you are evaluating an AI writing tool, the ownership question tends to arrive before the output question: who owns AI-generated content once your website and your business knowledge have gone into it? With Kwerivo, you own your inputs and your outputs. That covers your website content, the business profile built from it, the topics proposed to you and the drafted articles themselves. Kwerivo claims no ownership of any of it.
Read that as what it is: a contractual position between Kwerivo and you. It is not a determination of whether text drafted by a model is protected by copyright where you trade, and no software vendor can settle that question on your behalf. The two things are worth keeping apart — what the supplier claims over your material, and what protection the law extends to machine-drafted text. For the second, your national copyright office or IP regulator publishes guidance on authorship and the protection of AI-generated works, and that is the place to read it.
The terms are written down and dated. Kwerivo's legal pages were last updated 2026-08-04, so you can see what you would be agreeing to and when it last moved.
Does ownership cover the things you put in, not just what comes out?
Lock-in usually hides in the inputs rather than the outputs. A tool can hand you the finished article and still treat everything that produced it as its own asset.
Here, the material on your side of the line includes the public pages Kwerivo crawls, the business profile it builds from them and that you correct and confirm before anything else is built on it, the topics it proposes, and drafts you have not published. Unpublished work is still yours.
Drafts also stay drafts. Articles are created as drafts, nothing publishes on its own, and publishing requires an explicit action from you. There is no state in which the tool has decided something on your behalf and put your name on it.
If you want a yardstick rather than a vendor's word, consumer and business regulators publish guidance on what fair contract terms look like — particularly around who owns customer data and how a contract can be ended. Hold any tool's terms, including these, against that.
Is your content used to train the model, or to write someone else's articles?
Two separate worries, and both deserve a flat answer. Content is not used to train the AI provider's models, and it is not used for other customers' articles. Your business profile does not become background knowledge for a competitor's drafts.
Beyond that statement, do your own reading rather than taking a blog post's word for it. The major AI providers publish their own policies on whether inputs and outputs sent through their APIs are used for model training; those documents are public and dated. Kwerivo's sub-processors page sets out who is involved in delivering the service, and the privacy policy covers how data is handled. Between the three you can check the chain yourself instead of trusting a summary of it.
What this article will not do is stretch the point into contractual detail that has not been confirmed. The statement above is the statement. If you need more than that in writing before you commit, ask for it in writing.
What actually gets sent to the model, and what is kept afterwards
Ownership is easier to believe when it follows from how a product is built. The data path here is narrow by design.
Prompts are not stored. What gets recorded is the template used, its version, the parameters, an input hash and the cost. There is no archive of the text of your prompts sitting in a log for someone to read later.
Crawling is limited to your public pages. Kwerivo respects robots.txt, does not sign in, does not submit forms and does not reach non-public pages. If it is behind a login, it is not in the business profile.
Crawled content is treated as untrusted. It is passed to the model inside marked blocks, and pages that attempt to instruct the model are reported rather than obeyed — which matters if your site carries user-generated content or third-party copy you did not write.
Drafts come back with a score for structure and voice, and a list of claims it could not support from the business profile. That second list is the useful one at review time: it tells you which sentences are not grounded in anything you confirmed about your own business. There is more on that failure mode in When AI Invents Facts About Your Business.
Workspaces support members and roles, and an audit log records which actions were taken and by whom. If someone on your team approves an article, that is recorded.
Why Kwerivo never holds your WordPress password
The WordPress plugin pulls approved articles using a key Kwerivo issued. Kwerivo never holds your site credentials and never signs in to your site. The only requests it makes to your server are the public-page crawl you asked for. The connection runs one way: your site asks Kwerivo for approved articles, not the other way round.
The direction matters most on the way out. Because nothing on Kwerivo's side reaches into your site, ending the arrangement is something you do on your own installation — deactivate or remove the plugin and the pulling stops. Inferred rather than stated: that leaves no credential of yours for anyone at Kwerivo to revoke, and nothing to raise a support ticket about. The mechanics are set out in Publishing AI Articles to WordPress Without Your Password.
How to delete a workspace or your whole account
Deleting a workspace or your whole account is a self-service action in Settings. It is not an email to support, a retention conversation or a form that goes into a queue. You schedule it yourself.
Deletion is scheduled rather than instant. Starting it opens a 30-day window.
Some details around that window are not something this article will assert, because they have not been confirmed: whether the workspace stays usable while the window runs, and who besides the person who started the deletion is notified. Look at what Settings tells you at the point of scheduling, and read the terms of service. Do not assume either way.
If you want a standard to judge this against, data protection regulators publish guidance on the right to erasure and on documenting retention periods. A deletion control you can reach yourself, with a stated window and a stated end state, is the shape those documents describe.
What the 30-day window is for, and how to cancel a deletion you started by mistake
The window exists so that a deletion is reversible. A scheduled deletion can be cancelled during the 30 days — useful when the person who clicked it was reorganising workspaces, or when a departing colleague scheduled something nobody else agreed to.
At the end of the window, the data is permanently destroyed. That is the point of the window: after it closes, there is nothing to restore.
So take copies of anything you want to keep before you schedule a deletion, not after. This article deliberately makes no claim about an export function, file formats, backups or how long anything is held while an account is active — none of that has been confirmed, and you should check it in the product and the terms rather than infer it from a marketing page.
One thing does sit outside the question entirely: approved articles the plugin has already pulled are in your own WordPress installation, on your own server, under your own control.
Is there anything to cancel on the billing side?
No. No payment details are collected, billing is not connected, and nothing is charged at present. There is no card to remove and no subscription to cancel before you delete anything.
On the browser side, Kwerivo uses two strictly necessary cookies: kwerivo-session and XSRF-TOKEN. The cookies page sets out what they do.
Two limits belong in the same honest paragraph. Kwerivo does not promise a particular level of uptime, and features may change or be withdrawn, with reasonable notice where a withdrawal is material. That is a constraint, not a promise, and you should weigh it like one.
Read it yourself before you sign up
If you have an account, open Settings and look at the deletion options. Seeing a workspace or account deletion that you can schedule and cancel yourself — before you have invested months of work in the tool — tells you more about exit than any paragraph on a website.
If you do not have an account yet, request an invitation, and read the terms of service and privacy policy first. They were written to be read rather than survived, and they were last updated 2026-08-04.
Privacy and support questions go to support@kwerivo.com.